2025 Lip Trends: What’s In & What’s Out

What’s In

1. Deep Berry Tones Take the Lead

Move aside, classic red. This year, it's all about deep berry tones like mulberry, wine, and black cherry. These colors strike a balance between elegance and boldness, making them a perfect choice for evening glam or a dramatic daytime look. Paired with a matching liner or even worn as a soft stain, deep berries are your go-to for 2025.

2. The Return of the Brown Lipstick

If there’s one shade making a serious comeback, it's brown lipstick. From warm terracottas to deep chocolates, brown tones are now considered the new neutral. Think ‘90s supermodel meets modern minimalism. These shades work beautifully across skin tones and can easily transition from day to night. Whether you opt for a creamy finish or a matte lipstick in a coffee hue, this trend is staying for good.

3. Soft Matte Lipstick Formulas

Matte isn’t going anywhere—but it’s evolving. Say goodbye to the dry, cakey mattes of the past and hello to soft matte lipsticks infused with hydrating ingredients like hyaluronic acid and botanical oils. These new-age formulas offer a comfortable, long-wear finish without sacrificing moisture, making them ideal for everyday wear.

4. Gloss With a Twist

Gloss is back in a big way—but it’s no longer sheer or sticky. Today’s glosses are packed with pigment and designed to feel weightless on the lips. These tinted glosses give the perfect balance of shine and color, ideal for those who love a fresh, dewy look. Whether layered over a liner or worn solo, the modern gloss is more sophisticated and versatile than ever.

5. Mini Lipsticks for On-the-Go Style

2025 is all about practicality, and mini lipsticks are having a moment. These travel-friendly essentials are perfect for trying out trending shades without committing to full sizes. They also make for easy touch-ups throughout the day and are just plain cute. Bonus: They’re eco-friendly and often come in sustainable packaging.

6. Concealer Lips for Sculpted Looks

This technique has gone from backstage secret to beauty staple. It involves using a flesh-toned concealer to mute out the natural lip color before applying other products. This creates a blank canvas for highlighting and contouring the lips, enhancing their shape and fullness without needing fillers. It's a pro-level hack that's surprisingly beginner-friendly.

7. Lip Liner as a Hero Product

Gone are the days when lip liners were just an afterthought. In 2025, liners are essential. The trend is leaning towards creamy, natural-toned liners that blend seamlessly with your lip color. They’re being used not just to outline, but to shape and even fill in the lips entirely, often topped with a gloss or soft matte lipstick for added dimension.

8. Full, Natural Lips

Plumped lips are still in—but the focus has shifted from dramatic overlining to enhancing your natural shape. The goal? Full, soft lips that look effortless and authentic. Think barely-there lip liner, diffused edges, and finishes that reflect your lip’s natural texture.

9. Classic Nude Revival

In 2025, the quiet power of classic nude lip shades is making a strong statement. This subtle, versatile hue complements every skin tone and occasion, offering an effortless, polished look. Whether you choose a creamy matte finish or a glossy sheen, classic nude lips are redefining everyday elegance with a modern twist.

What’s Out

1. Super Glossy, Sticky Lips

That ultra-shiny, sticky gloss we all loved in the early 2000s? It’s time to let it go. In its place are more sophisticated gloss formulas that feel like a balm and deliver real color payoff without the mess.

2. Overdrawn, Unblended Lip Liner

Sharp, obvious lip liner that doesn’t blend into the lipstick is officially outdated. 2025 is leaning into soft, seamless application. Think blurred edges and tones that complement rather than contrast.

3. Flat Matte Finishes

While matte lipsticks are still trending, the ultra-flat, dry-looking finishes of the past are being left behind. The modern matte is soft, creamy, and breathable. Comfort is key.

4. One-Color-Fits-All Lip Shades

Beauty in 2025 is about personalization. The one-size-fits-all pink or red is out. Now, it’s about finding the shade that suits your skin tone, mood, and style—whether that’s a dusty rose, a bold crimson, or a spicy brown lipstick.

Final Thoughts

Lip trends in 2025 reflect a bigger movement in beauty: the desire for expression, comfort, and individuality. Whether you’re into soft matte lipsticks, experimenting with brown lipstick, or bringing back a bold berry shade, this year’s trends offer something for everyone.

So go ahead—try that pigmented gloss or sculpt your lips with a subtle concealer base. With the right products and a little experimentation, your perfect pout is just a swipe away.